August 09, 2017

Amrut Joshi was invited by the IoT Forum of TiE Bangalore to speak on the topic “Structuring Celebrity Endorsement Deals for Startups”.

Some of the key issues that were addressed during the session were

(a) Is it a commercially wise decision for startups to issue equity to celebrities?;

(b) What are the risks that a celebrity takes while investing in a startup?; and

(c) What are some of the key legal and commercial clauses that are contained in a Brand Endorsement Agreement?